Identity & Logo Re-brand: Forty Woods Bait Shop

This re-brand for a Blue Springs, Missouri landmark, Forty Woods Bait & Tackle, was an exercise in really digging in and exploring a client’s attributes, clients, and history. It was also an exercise in vernacular design, a practice in using the native materials and aesthetic language of the region. The new brand was then developed over a series of touchpoints, again applying a sensibility familiar to the client and the region. The tone of the system was an embrace of the rougher characteristics of the shop, applied attributes being words like “Uncouth”, “Unrefined”, and “Unapologetic”.